Route 34: Embracing Cultures

In partnership with Birmingham2022 Commonwealth Games, we created an augmented reality experience exploring Caribbean culture and fashion.

ClientThought Catalog ServicesArt Direction Year2021

Route 34: Embracing Cultures — A Digital Odyssey Into Caribbean Heritage for Birmingham22

In alliance with the spirit of the Commonwealth Games, we embarked on the grand “Route 34: Embracing Cultures” project, an ode to the 11 Caribbean nations that graced Birmingham22.

Our Role: Digital Couturiers

Entrusted with the task of digitizing breathtaking costumes conceived by Clary Salandy of Mahogany Arts, we were on a quest to transform these wearable art pieces into a fully-immersive augmented reality (AR) experience.

The Mission Objectives:

  • Faithfully translate Clary Salandy’s intricately crafted costumes into high-quality digital formats using state-of-the-art modeling and texturing.
  • Design an augmented reality ecosystem that allows users to virtually adorn these digital costumes.

The Execution:

By deploying cutting-edge modeling techniques and meticulous texturing practices, we ensured that each costume remained true to its original artistic grandeur. The end result? We birthed an awe-inspiring augmented reality experience that invited users to virtually wear each masterpiece.

The Triumph:

The Route 34 digital experience serves as a compelling narrative medium that not only encapsulates the richness of Caribbean culture but also celebrates the unity and diversity witnessed at Birmingham22.

Dive into the Route 34 experience and virtually wear a piece of Caribbean heritage. It’s not just fashion; it’s a celebration of culture, community, and connectivity.

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