Elevating Birmingham2022 Commonwealth Games: Animating Perry, The Mascot of the Moment
In partnership with Birmingham2022 Commonwealth Games, we had the privilege to redefine engagement through their incredible mascot, Perry.
Our Role: 3D and XR Wizards
As a pioneering studio in the realms of 3D and Extended Reality (XR), we were handed the exhilarating mission to animate and immortalize Perry via cutting-edge technologies.
The Mission Objectives:
- Engineer an ultra-realistic, animated avatar of the already masterfully designed Perry using state-of-the-art animation and immersive tech.
- Craft a seamless viewing experience not just for Instagram users but for everyone by creating a custom filter.
- Democratize digital access to Perry, making him universally accessible beyond the confines of social media.
- Design a globally mobile, digital Perry to foster community engagement without the need for on-the-ground manpower.
The Execution:
We materialized our objectives by unveiling an interactive Instagram filter, facilitating instant connections between AR Perry and users via the viral #PoseWithPerry selfie campaign.
Moreover, we launched WebAR and WebGL variants that liberated Perry from app-specific constraints. These allowed users to interact with Perry’s 3D avatar via any web browser. In tandem, an interactive online 3D portal was developed, letting users explore Perry’s unique attributes and movements.
The Triumph:
Perry’s digital debut was a roaring success, amassing millions of likes and shares across social platforms during its launch window. Arguably one of the most successful launches we’ve been a part of, Perry’s impact on community engagement was nothing short of phenomenal.