Introducing our latest project, BRUM AR. BOM is working in partnership with Southside and Colmore BIDs, City Curator, Alex Nicholson-Evans and music historian Jez Collins, to create an augmented reality app for Birmingham’s vibrant cultural offer.

Brum AR is a mobile app that allows residents and tourists alike to experience an immersive journey of their choosing, with a tool that blends the city’s vibrant culture and progressive spirit with the endless possibilities of immersive technology. Brum AR will launch as an initial, music-themed experience, with the potential to add further themed layers at a later date. 

Three examples of BRUM AR on a mobile phone. Images include live map view, purple home page and information page.
Examples of BRUM AR on a mobile phone

We need beta testers for this exciting new app. As a beta tester, we want you to go out in the city centre using the app and engaging with the exciting content. There will be a short questionnaire to fill out once you have tested the app to understand what works well, what needs tweaking and what you want to see in future iterations.

The beta testing window is open now and will close on Friday 26th April!

The device requirements:

This beta testing window is for Android devices only. The minimum software requirement is Android 8.0 (Oreo), as the app requires ARCore and Geospatial API support.

The process:

  1. Sign up using the form below, providing your Google Play email account. 
  2. Via the Google Play linked email account you will be invited to download the beta app.
  3. Use the app and test its capabilities in the city centre. 
  4. Fill out a feedback tester form to share your experiences.
  5. We will keep you informed on future developments of the app.

Sign up as a beta tester here:


This project is funded by the UK government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit